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Complete brand identity and marketing website for a fitness technology startup.
Overview
Kinetic needed a brand identity that captured their innovative approach to fitness technology while appealing to both athletes and everyday fitness enthusiasts.
The Problem
The fitness tech market is saturated with brands that either feel too clinical or too aggressive. Kinetic needed to differentiate itself with an identity that felt approachable yet premium, energetic yet refined.
The Solution
We developed a dynamic visual system built around the concept of motion and progress. The brand features a flexible logo system, an energetic color palette, and typography that conveys both strength and accessibility.
The Outcome
The rebrand contributed to a 200% increase in brand awareness within 6 months. The new website achieved a 45% improvement in conversion rates and helped secure Series A funding.